WHAT WE ARE

A start-up, urban fashion company hailing from the Queen City of Cincinnati, Ohio,  We choose to target young adults who know what they want, and are unafraid of taking it for themselves. We create great clothes that represent the culture that we stand behind. 

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WHAT DOES "ETHEREAL" EVEN MEAN?

The team happened upon the word "ethereal" in the search for a word that describes what we as a team hunt. Its important to us to aim high and go for something that would be considered by anyone else "unreachable" and endeavor to always be looking for the next crazy thing to chase. The definition of ethereal is similar to "heavenlike, perfect, almost too perfect for our world" and we decided to name the culture after that of what we hope to be. 

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CURRENT GOALS

As a team, the four of us are in college working on classes, as well as working on the production of our first winter line. We are working on building our community and follower base, with a continued content marketing strategy. A huge milestone we want to hit is to have our winter line fully in production by black friday, although it is likely we specialize to only selling the strongest pieces we have designed and built.

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We have the freedom to give back and help others achieve their dreams, and invest in those who need it to break the situation that throttles them. We are striving to destroy "unreachable". Giving 10% of our proceeds to charities that allow others to escape the circumstances that bind them is the manifestation of us wanting to help others in the competition of life. We will be giving to The Make a Wish Foundation and Big Brothers Big Sisters.

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